We’re on a mission to make single-ingredient, all-meat chews the norm, not the niche.
Because “natural” shouldn’t need explaining — you should be able to see it, smell it, and know your dog’s gonna lose their mind for it.
We put the fun in functional. No 'fast food', just real treats.
We know our cuts. NOSE TO TAIL.
EVERY PART HAS A PURPOSE
From tracheas to tails, horns to lung — we use the lot. Every bit has a purpose. Every bite has benefit. It’s our job to make nose-to-tail accessible to all.
To help owners treat smarter and waste less, while dogs get the chews they'd choose.We’ve spent decades sourcing, testing and chewing through what makes the best natural treat.
That’s why they call us the
Nose-to-Tail Experts.
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HEALTHY? YES. BORING? HELL NAW.
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Doing good should still feel good.Every crunch, tear and slobber is proof that real treats can keep dogs happy and healthy. Our chews are the real deal — good for them, good for you. Nothing added. Nothing wasted. Just the stuff dogs actually want.
THE REAL DEAL
Look at them. You can’t argue with that. Cut, dried, and brought straight to you.
So natural, no prizes for guessing where they come from.We don’t disguise our chews — we celebrate them.
Because gross to us is gourmet to them.
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WASTE NOT, WANT NAW
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Nothing wasted, nothing watered down. We use the bits that look gross to you but glorious to them — horn, lung, tail, trachea and all. That’s what NAW means: No Animal Wasted. Less chucking, more chewing.More taste, less waste.
& IT RUNS IN THE FAMILY
From Tibb Street to today, NAW’s been built on proper relationships — with industry, suppliers, and dogs alike. We’re a small team with big loyalty. Some of us have been in this business for over a decade. We do right by our pack: the people, the planet, and every slobbery customer. No waste, no nonsense, just chews done properly.
SO DO RIGHT BY YOUR DOG
They give us everything.
Help us give back, the way nature intended.
No additives. No filler. No fakery.
Just pure, natural, nose-to-tail treats that let dogs be dogs.
Waste less. Treat better.
Help us make natural NAW-mal.
