INTRODUCING NAW!

REAL TREATS MADE FOR DOGS

Despite our flaws they love us. And despite the drool and dog breath, we love them too. They give us so much, all we want is to give them the same back - it's just sometimes we take 'fur babies' a bit too literally. Rather than humanising dogs, we're doggifying humans. We say, treat 'em like a dog. Give them the stinky, gross-looking, highly nutritious, protein packed treats they deserve. You might not like the look of our hairy ears - but guess what? They bloody love them. And will love you for it too.

Waste not, want NAW!

Don't buy the bull...

Whether it’s training or just to spoil them – we use treats as a way of bonding with our dogs. They’re our furry family members but sometimes our wires get crossed between what’s good for them and what’s good for us. We sat, time to shake-off the highly-processed cutesy-shaped crap. But how do we show them we love them without overindulging ourselves?

"I need a balance between ‘good for…’ and good fun."

...get buffalo instead

Real treats made for dogs. All natural, air dried, high protein treats with holistic health benefits for dogs. What a dog naturally wants and needs. A guilt-free way to bond with our dog and keep them fit and healthy. Which is what a human naturally wants and needs.

ROOTED IN REALITY

EMBRACING THE GOOD, THE BAD AND THE SMELLY. Our lives with our dogs inspire us - flaws and all! Our products are exactly what dogs would choose, we're proud of the gross, it's why dogs love us. That's why owners love us too, our products are real, minimally processed and full of functional benefits to keep mutts healthy.

WELL TREATED

PUTTING THE FUN IN FUNCTIONAL. We're blurring the line between happy and healthy. We're changing what it means to treat our dogs. We're not fast food, we're a real reward.

GOOD NATURED

FOR THE PACK. We care. About owners and their dogs. And a lot more. Our products are waste-free and free of waste. We do good by being good.

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Let your dog out

You might hate the idea of a bit of gristle or hair in your food. But guess what – your dog bloody loves it. So why waste what they want? Give them the drool-worthy, protein-packed animal bits that would otherwise be chucked away. Treats so natural, no prizes for guessing where they come from. Just cut, dried and brought straight to you!