Novel Protein Chews & Treats for Dogs

Novel proteins are less commonly fed meats — like goat, rabbit or ostrich — that many dogs haven’t been exposed to before. Because they’re different to everyday proteins like chicken or beef, they’re often better tolerated by dogs with sensitivities.

Novel proteins aren’t just for sensitive dogs. They’re also a great way to add variety and rotate protein sources, giving your dog a wider mix of nutrients and benefits over time. If your dog struggles with common proteins like chicken or beef, they can be a smart switch — but even dogs without sensitivities can benefit from mixing things up.

Yes. Every chew in this collection is single-ingredient and air-dried. No additives. No preservatives. Just real animal protein, prepared the simple way.

Often, yes. Because these proteins are less familiar to many dogs, they’re commonly used for dogs with sensitivities or intolerances to more common meats. As always, introduce slowly and see how your dog responds.

They are. Goat, rabbit and ostrich are all naturally high-protein meats, providing the kind of nutrition dogs are built for — without fillers or blends getting in the way.

Many novel proteins are naturally lean, though it varies by animal and cut. That makes them a good option for dogs who need a lighter chew, but still want proper satisfaction.

They’re a great fit for dogs with sensitivities, dogs on elimination diets, or owners who want to rotate proteins rather than feeding the same one all the time. They’re also ideal for dogs who simply enjoy something different.

One at a time. Keep everything else the same, introduce slowly, and watch how your dog responds. Simple inputs make it easier to spot what works — and what doesn’t.